This page is for all Intellectual Property created by People Integrated in collaboration with external partners and key opinion leaders. At People Integrated we are knowledge-nerds who are always on the look out for the latest news and trends within business strategy, leadership development and cultural changes.
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Big cities have long been the world’s economic dynamos, but the speed and scale of their expansion are unprecedented. To capture the opportunities that arise from urbanization, businesses will need extensive market intelligence. Armed with detailed information about relevant urban markets, companies need to allocate resources proactively and aggressively to capture the opportunities. A cluster-based strategy, which groups a set of cities together, can be one way that companies can streamline the highly complex urban picture that they face in many emerging economies, make their market entry most efficient, tailor their approach to locations at different growth stages. The Danish lifestyle brand, Rains, has engaged in such a strategy. We set out to learn more about their reflections in a dialogue with Jan Stig Andersen, CEO of Rains since 2017.