People Integrated archives:
Digital Transformation

On this page we will share the newest and leading articles on Digital Transformation. We at People Integrated always stay alert and want to make sure to be as updated as possible - and we of course want the same for you. 

Enjoy! 


Digitalisation and fashion

Technological innovation develops non-stop and fashion industry keeps having an opportunity of becoming even more efficient, responsive, and responsible. Companies have to recognise and address increased consumer digital engagement and new shopping habits. Experts suggest that for business to stay competitive fashion brands need to grow consumer engagement with the metaverse,  incorporate personalisation tools, enhance the in-store experience, develop an integrated end-to-end value chain and invest in traceability software. Read more at McKinsey & Company, Online 2022.

Airport retail has long been one of the focus points for many top-branded luxury brands. Airport shopping is not immune to digitalisation of retail, which goes hand in hand with the shift of generations. To stay afloat airports retailers have to embrace omnichannel sales, the seamless connection between digital platforms and in-store shopping. They need to rethink not only how to sell, but what to sell. The article provides five key steps to doing so. Read more at Bain, Online 2022.

From fashion shows without audiences to global travellers becoming local shoppers, this year has changed the luxury-goods industry and consumers. Digitalisation should be at the center of your operating model, as e-commerce is a crucial channel for keeping sales up, communicating and forging a sense of community with a brand. Luxury consumers are accustomed to a high standard of service in stores: is it possible to reinvent yourself to create a personalised digital experience of the same quality? Read more at McKinsey & Company, Online 2020.

Some apparel, fashion and luxury companies won’t survive the current crisis - others will emerge better positioned for the future, depending on their actions and digital performance. McKinsey’s consumer-sentiment surveys show that some percentage of offline sales could permanently migrate to e-commerce, but digital is not only an increasingly important sales channel - it can also help companies make each step of the value chain better, faster, and cheaper. Read more at McKinsey & Company, Online 2020.

As we reevaluate space, texture, light, sound and smell should take center stage. Many of our strongest memories of places are not visual, but embodied in a feeling or mood, which can be translated into digital shopping formats. Even in small doses, a taste of adventure can be the secret sauce that makes one brand stand out — especially in luxury, where the power of the experience is directly correlated with brand perception. Read more at Harvard Business Review, Online 2020.


Digitalisation and FMCG

The beauty sector is advanced because of the way beauty-loving consumers engage with the category, e.g. through youtube and in-depth storytelling. According to McKinsey, digital marketing and social media influence has gone faster in beauty than in any other FMCG industry, and others can therefore benefit from its experience. Whether the product is lipstick or diapers, it is essential to engage consumers - digital platforms have created a new way of marketing that is more than transactional - it is about creating a relationship. Read more at McKinsey & Company, Online 2018.


Digitalisation and Industrial Firms

While most talk of customer experience innovation has focused on consumer-facing businesses, industrial firms are by no means immune to digital disruption. Based on L.E.K. research, customers are far more prepared for digital engagement than industrial leaders may realise. Leaders should be analysing the customer journey and selecting the best suited digital tools for engagement as quickly as possible in order to secure a first-mover advantage. Read more at Harvard Business Review, Online 2020.


Digitalisation and shopping experiences

Most marketeers and salesteams are aware of the very first purchase model AIDA (awareness, interest, desire and action). The advent of the Internet did not cancel the dynamics of sales, but has greatly modified it. It caused the rise of the digital marketing funnel, which embraces the non-linear way of online customer journey. The modern digital marketing funnel is inspired by the AIDA steps, but has 10 steps instead of 4 and expands further to after the point of sale initiatives. Even though digital marketing funnel is relatively a new concept, some marketing experts are already talking about “Flipping the Funnel”. You can check the details of the flipped customer experience funnel in the article. Read more at Kunocreative, Online 2018.

As we reevaluate space, texture, light, sound and smell should take center stage. Many of our strongest memories of places are not visual, but embodied in a feeling or mood, which can be translated into digital shopping formats. Even in small doses, a taste of adventure can be the secret sauce that makes one brand stand out — especially in luxury, where the power of the experience is directly correlated with brand perception. Read more at Harvard Business Review, Online 2020.


Digitalisation and Human Capital

Digitalization calls for new approaches to talent management and many companies are still wondering how to do so. Research shows that employees’ value of a lifelong employment shifted to a lifelong employability. Companies’ needs have also changed. They want agile, flexible employees with contemporary skills. Simultaneously employees’ needs are not all the same. Employee segments are likely to exist. How digital tools can help understanding each employee and improve talent management? Read more at Bain, Online 2018.

Artificial intelligence, automation and augmented reality technologies are impacting what the future of work looks like for all employees. The question is: “We have a group of employees capable of doing something today. How can we ensure they’re able to do something different tomorrow?”. Read more at McKinsey & Company, Online 2020.


Digitalisation and COVID-19

While the details of the next normal are still unclear, its overall contours are coming into focus. Because many of the longer-term changes are still being formed, companies have an opportunity, if they act now, to shape a positive future. Understanding which changes are likely to stick will help companies plan for the recovery. One thing is certain - marketers hoping to reach consumers need to meet them where they are. Increasingly, that is online. Read more at McKinsey & Company, Online 2020.