People Integrated archives:
Digital Transformation

On this page we will share the newest and leading articles on Digital Transformation. We at People Integrated always stay alert and want to make sure to be as updated as possible - and we of course want the same for you. 

Enjoy! 


Digitalisation and fashion

From fashion shows without audiences to global travellers becoming local shoppers, this year has changed the luxury-goods industry and consumers. Digitalisation should be at the center of your operating model, as e-commerce is a crucial channel for keeping sales up, communicating and forging a sense of community with a brand. Luxury consumers are accustomed to a high standard of service in stores: is it possible to reinvent yourself to create a personalised digital experience of the same quality?

https://www.mckinsey.com/industries/retail/our-insights/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus

Some apparel, fashion and luxury companies won’t survive the current crisis - others will emerge better positioned for the future, depending on their actions and digital performance. McKinsey’s consumer-sentiment surveys show that some percentage of offline sales could permanently migrate to e-commerce, but digital is not only an increasingly important sales channel - it can also help companies make each step of the value chain better, faster, and cheaper.

https://www.mckinsey.com/industries/retail/our-insights/fashions-digital-transformation-now-or-never

As we reevaluate space, texture, light, sound and smell should take center stage. Many of our strongest memories of places are not visual, but embodied in a feeling or mood, which can be translated into digital shopping formats. Even in small doses, a taste of adventure can be the secret sauce that makes one brand stand out — especially in luxury, where the power of the experience is directly correlated with brand perception.

https://hbr.org/2020/06/what-will-the-retail-experience-of-the-future-look-like


Digitalisation and FMCG

The beauty sector is advanced because of the way beauty-loving consumers engage with the category, e.g. through youtube and in-depth storytelling. According to McKinsey, digital marketing and social media influence has gone faster in beauty than in any other FMCG industry, and others can therefore benefit from its experience. Whether the product is lipstick or diapers, it is essential to engage consumers - digital platforms have created a new way of marketing that is more than transactional - it is about creating a relationship.

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/what-beauty-players-can-teach-the-consumer-sector-about-digital-disruption


Digitalisation and Industrial Firms

While most talk of customer experience innovation has focused on consumer-facing businesses, industrial firms are by no means immune to digital disruption. Based on L.E.K. research, customers are far more prepared for digital engagement than industrial leaders may realise. Leaders should be analysing the customer journey and selecting the best suited digital tools for engagement as quickly as possible in order to secure a first-mover advantage.

https://hbr.org/2020/09/industrial-firms-need-to-give-their-customers-a-digital-experience


Digitalisation and shopping experiences

As we reevaluate space, texture, light, sound and smell should take center stage. Many of our strongest memories of places are not visual, but embodied in a feeling or mood, which can be translated into digital shopping formats. Even in small doses, a taste of adventure can be the secret sauce that makes one brand stand out — especially in luxury, where the power of the experience is directly correlated with brand perception.

https://hbr.org/2020/06/what-will-the-retail-experience-of-the-future-look-like


Digitalisation and AI

Artificial intelligence, automation and augmented reality technologies are impacting what the future of work looks like for all employees. The question is: “We have a group of employees capable of doing something today. How can we ensure they’re able to do something different tomorrow?” 

https://www.mckinsey.com/business-functions/organization/our-insights/todays-skills-tomorrows-jobs-how-will-your-team-fare-in-the-future-of-work?cid=podcast-eml-alt-mip-mck&hdpid=b36c2373-2485-41ee-aff7-7ff12a546cf0&hctky=10349653&hlkid=0bdbe31fb34748e8a5b7f94bd61e5f74


Digitalisation and COVID-19

While the details of the next normal are still unclear, its overall contours are coming into focus. Because many of the longer-term changes are still being formed, companies have an opportunity, if they act now, to shape a positive future. Understanding which changes are likely to stick will help companies plan for the recovery. One thing is certain - marketers hoping to reach consumers need to meet them where they are. Increasingly, that is online.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/meet-the-next-normal-consumer